Overview
VendorHub B2B, a Marketplace / Commerce company with a 6-person marketplace team, faced a critical challenge: New sellers were churning within 60 days. Onboarding was reactive, no proactive expansion strategy.
The Challenge
The core challenge was clear: new sellers were churning within 60 days. onboarding was reactive, no proactive expansion strategy.. For a team of 6-person marketplace team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.
The Solution
VendorHub B2B turned to Mir Tech to implement behavioral triggers + content personalization. The implementation was completed in Jul-Oct 2024, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.
Key feature used:
Behavioral triggers + content personalization
Results
The results spoke for themselves: 45% improvement in 180-day retention, and 2.8x GMV lift for tier-2 sellers, and $4.5M incremental GMV from retention campaigns. Within six months, VendorHub B2B had completely transformed their Marketplace / Commerce approach.
Seller retention jumped 45%. More importantly, top-tier sellers increased their GMV by 2.8x because we educated them at the right time."