Account-Based Marketing on a Small-Team Budget
How a small B2B team can run account-based marketing: choose a short account list, run a few focused plays and measure results at the account level.
Blog
Practical guides on go-to-market, campaigns, outbound and the systems behind them.
18 posts
Leading Indicators of Churn and a Simple Health Model
How small customer success teams can spot churn risk early using leading indicators and a simple, spreadsheet-sized health model they can run weekly.
Cold Email Personalization: From Signal to Message
A worked example for founder-led B2B teams: find a real buying signal, choose one angle and write a specific cold email without hours of research.
How to Run a Win/Loss Program for a B2B Sales Team
A practical win/loss program for founder-led B2B teams: who to interview, what to ask, how to code reasons, and how to act on what you learn.
Content Distribution Playbook: One Core Piece, Many Channels
How small B2B teams can turn one strong piece of content into posts, emails, talks and sales assets, with a distribution plan you can run weekly.
Customer Interviews for B2B Copy: Find the Words Buyers Use
How to run customer interviews and mine the transcripts for language, so founder-led B2B teams can write copy in their buyers' own words.
Gated or Ungated? A Distribution Plan for Your Ebook
How to decide whether to gate a B2B ebook, and a step-by-step distribution and follow-up plan so the asset reaches buyers instead of sitting on a server.
Intent Signals Beyond Firmographics: A Reference
A lookup guide to first-, second- and third-party intent signals for B2B teams: what each means, how to weight it, and what to do when an account acts.
LinkedIn Strategy for B2B Founders: Profile, Posts, DMs
A practical LinkedIn guide for B2B founders: position your profile, build a sustainable posting routine and turn replies into real sales conversations.
Positioning for Founder-Led B2B: A Worked Example
A worked positioning example for founder-led B2B teams: one invented company, five decisions in order, a one-page statement and a plan to test it.
Pipeline Velocity: The Formula and How to Use It
A worked example of the pipeline velocity formula for founders and sales leads, showing how stage conversion and cycle time reveal where deals slow down.
Proposal to Signature: How to Close Deals Faster
For founder-led B2B teams: how mutual action plans, early legal and procurement steps, and e-signature shorten the gap between proposal and signature.
Sales Automation Pitfalls and How to Avoid Them
Five sales automation failures that do the most damage, from skipping the manual run to missing stop rules, with checks for founder-led B2B teams.
How to Write a Sales Playbook People Actually Use
A practical guide for founders and sales leads: capture what your best deals have in common and turn it into short plays that reps will use.
B2B Webinar Strategy: Plan, Promote, Repurpose
How founder-led B2B teams can plan webinars around pipeline, promote them to the right accounts, follow up by behavior and repurpose each session.
AI in B2B Outbound: Where It Helps and Where It Hurts
For founder-led B2B teams: which outbound tasks AI speeds up, which it damages, and how to keep research, drafting and replies under human review.
Cold Email Deliverability: Provider Rules and Diagnosis
What Google, Yahoo and Microsoft require from cold senders, how to diagnose spam-folder placement layer by layer, and which signals to check weekly.
Founder-Led Growth: Turn Founder Knowledge Into a System
How founder-led B2B teams turn what the founder knows into a repeatable growth system: message, content, outreach and handoffs that do not need one person.