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StrategyCore Consulting Case Study: 35% proposal-to-close rate (from 18%) in Professional Services

By Michael Kumar, Managing Director

35%
proposal-to-close rate (from 18%)
40%
fewer proposals written
$9.5M
high-margin consulting contracts

Overview

StrategyCore Consulting, a Professional Services company with a 22-person BD team, faced a critical challenge: Low proposal conversion (18%). Sales team spent time on wrong opportunities.

The Challenge

The core challenge was clear: low proposal conversion (18%). sales team spent time on wrong opportunities.. For a team of 22-person BD team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.

The Solution

StrategyCore Consulting turned to Mir Tech to implement deal scoring + sales automation. The implementation was completed in Jun-Dec 2024, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.

Key feature used:

Deal scoring + sales automation

Results

The results spoke for themselves: 35% proposal-to-close rate (from 18%), and 40% fewer proposals written, and $9.5M high-margin consulting contracts. Within six months, StrategyCore Consulting had completely transformed their Professional Services approach.

We're writing 40% fewer proposals but closing 60% more. Profitability on new business improved dramatically."

Michael Kumar, Managing Director

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