Overview
RouteOptimal Logistics, a Logistics Software company with a 12-person CS team, faced a critical challenge: High onboarding churn (25%). Customers weren't activated in first 30 days.
The Challenge
The core challenge was clear: high onboarding churn (25%). customers weren't activated in first 30 days.. For a team of 12-person CS team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.
The Solution
RouteOptimal Logistics turned to Mir Tech to implement product usage triggers + onboarding automation. The implementation was completed in Jan-Jul 2025, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.
Key feature used:
Product usage triggers + onboarding automation
Results
The results spoke for themselves: 78% 30-day activation rate, and 8% 90-day churn (from 25%), and 45% LTV improvement. Within six months, RouteOptimal Logistics had completely transformed their Logistics Software approach.
30-day activation jumped from 40% to 78%. Churn in the first 90 days dropped to 8%. Customer lifetime value increased 45%."