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CreativeForce Agency Case Study: 18% to 6% annual churn reduction in Digital Agency

By Amanda Torres, Agency Principal

18%
to 6% annual churn reduction
22%
revenue growth in existing accounts
$2.8M
saved annual revenue

Overview

CreativeForce Agency, a Digital Agency company with a 8-person operations team, faced a critical challenge: Client churn was 18% annually. No clear visibility into at-risk accounts until contracts were up for renewal.

The Challenge

The core challenge was clear: client churn was 18% annually. no clear visibility into at-risk accounts until contracts were up for renewal.. For a team of 8-person operations team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.

The Solution

CreativeForce Agency turned to Mir Tech to implement health scoring + proactive outreach. The implementation was completed in Feb-Aug 2025, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.

Key feature used:

Health scoring + proactive outreach

Results

The results spoke for themselves: 18% to 6% annual churn reduction, and 22% revenue growth in existing accounts, and $2.8M saved annual revenue. Within six months, CreativeForce Agency had completely transformed their Digital Agency approach.

We transformed from reactive to proactive. Churn dropped to 6% and we actually grew revenue within existing accounts by 22%."

Amanda Torres, Agency Principal

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