Overview
MedTech Innovations, a Medical Device company with a 18-person enterprise sales team, faced a critical challenge: Complex sales cycle (120 days). Multiple stakeholders required alignment.
The Challenge
The core challenge was clear: complex sales cycle (120 days). multiple stakeholders required alignment.. For a team of 18-person enterprise sales team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.
The Solution
MedTech Innovations turned to Mir Tech to implement stakeholder mapping + multi-touch workflows. The implementation was completed in May-Nov 2024, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.
Key feature used:
Stakeholder mapping + multi-touch workflows
Results
The results spoke for themselves: 85 day sales cycle (from 120), and 62% improvement in stakeholder alignment, and $12M annual pipeline influenced. Within six months, MedTech Innovations had completely transformed their Medical Device approach.
We can now track engagement across all 5-7 decision makers. Sales cycle dropped to 85 days and win rate improved."