Overview
PropTech Rentals, a PropTech company with a 16-person leasing team, faced a critical challenge: Tenant prospects took 20+ days to respond. High abandonment rate on leasing applications.
The Challenge
The core challenge was clear: tenant prospects took 20+ days to respond. high abandonment rate on leasing applications.. For a team of 16-person leasing team, this meant bottlenecks in their GTM motion and limited visibility into what was actually working. Traditional approaches weren't cutting it.
The Solution
PropTech Rentals turned to Mir Tech to implement real-time triggers + application automation. The implementation was completed in Mar-Sep 2024, focusing first on quick wins. Rather than attempting a full transformation immediately, they started with their most critical bottleneck and expanded from there. This phased approach ensured adoption and built momentum.
Key feature used:
Real-time triggers + application automation
Results
The results spoke for themselves: 91% application completion rate, and 14 day avg. to lease signing (from 28), and 2.4x monthly lease volume. Within six months, PropTech Rentals had completely transformed their PropTech approach.
Application completion rate jumped from 65% to 91%. Average lease signing time dropped from 28 to 14 days."